The Malta Tourism Authority (MTA) has a diverse role, but one which in essence is all about creating and fostering relationships. The MTA is the tourism industry’s regulator and motivator, its business partner, the country’s brand promoter with the intent to form, maintain and manage meaningful partnerships with all tourism stakeholders. The main role of the MTA is to promote Malta as a leading tourism destination, with special emphasis on the unique selling prepositions of the Maltese Islands; Heritage, Hospitality & Diversity. Futhermore MTA is also here to help strengthen the industry’s human resources, ensure the highest standards and quality of the Islands’ tourism product and foster relations with local and international media.