Eldorado is one of Russia's largest retailers of consumer electronics and household appliances. The company is present in almost all regions of Russia. Eldorado develops multichannel sales and operates over 600 stores throughout the country. Eldorado LLC is a part of the PPF Group and Emma Capital that are among the largest investment companies in Central and Eastern Europe. Eldorado was founded in 1994; PPF Group entered the company in 2009 by acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares. Under the management of PPF Group, Eldorado has significantly increased its liquidity and profitability. In mid-March 2014 it was announced that PPF Group and Emma Capital, an investment company, reached an agreement, according to which Emma Capital became a co-owner of Eldorado LLC. In 2014, the company launched b2b sales and expanded its range with new categories: goods for home, garden and repair, goods for children and mothers, textile, etc. The company follows the strategy of a multicategory retailer both online and offline. Eldorado – a five-time winner of the Consumers’ Rights and Quality of Service as the best retail chain, a two-time winner of People's Brand (2012, 2014) as well as a winner of Company of the Year 2012 and HR Brand in 2013 awards. In 2015, Eldorado got The Best Prices award, organized by Hi-Tech.Mail.ru expert project. Eldorado is a two-time winner of Online Retail Russia Awards (2015, 2016) in the category "The Best Online Shop" in consumer electronics household appliances segment and is a two-time winner of EMEA Channel Academy Award: "Russia & CIS. Retailer of the Year" (2015, 2016) as well as Russian Retail Awards 2016. Currently, the number of Eldorado club participants is about 16 million people.