M.video is the largest Russian consumer electronic retail chain by revenue. The Company started its operations in 1993. M.video runs 382 brand name stores in 162 Russian cities as of June 30, 2016. The selling space of M.video stores accounts to 649,000 sq. m while the total space accounts to 872,000 sq. m. M.video offers its customers approximately 20,000 SKUs of audio/video, digital, small and large home appliances, media and entertainment products as well as accessories. M.video operates its stores under a uniform format and a specially designed store concept to provide customers with approximately 2,000 square meters of easy-to-navigate shopping space that also offers information about the products and upcoming trends. In addition to providing an efficient retail store format and customer-friendly store concept aligned with the brand perception, M.video believes that it has distinguished itself by offering its customers a wide assortment of quality and innovative products and outstanding customer service whether through the product knowledge of the sales people, additional service agreement or 24-hour customer care centre. In November 2007 OJSC “Company “M.video” became the first publicly traded company in the domestic consumer electronic retail sector. The Company’s shares are traded on Moscow Exchange (ticker: MVID). Corporate Mission: To be the best place where people and consumer electronics meet Corporate Values: Honesty, Respect for Others, Care and Concern, Opennes for Change Our Motto: We do care!