財團法人看見台灣基金會於2003年由溫世仁先生籌備成立,2008年溫泰鈞先生接掌董事長後,正式確立願景為「成為世界認識台灣的重要窗口」,以「文化」、「觀光」、「創新」作為基金會三大核心主軸,也訂定使命為「將台灣特色成功行銷全球」、「讓全球成為台灣服務市場」,發掘、整合、包裝、宣傳在各個角落發光發熱的在地生活文化及豐厚人情,藉此吸引更多的外國人來台灣,開拓台灣的服務市場。
The Foundation was established by Sayling Wen in 2003. Ted Wen became the Chairman in 2008, and set the Foundation’s vision as “becoming an essential portal for the world to see Taiwan” in the three core realms of culture, tourism, and innovation. The dual missions of the iSee Taiwan Foundation are to successfully market Taiwan’s unique character and heritage globally and to make the world Taiwan’s service market. The Foundation focuses on exploring, integrating, and promoting the culture and friendly nature of people and places throughout Taiwan, with the goal of creating more opportunities for Taiwan’s service industry by steadily increasing the number of inbound visitors from abroad.