White Show Milano

WHITE Milano is the reference tradeshow for international womenswear in the heart of the Tortona Fashion District, under the patronage of the Municipality of Milan, and since its inception in 2002 it takes place during the Milan Fashion Week. WHITE is an omnichannel platform dedicated to the fashion industry players, capable of heading towards the contemporary international market’s taste with the support of MAECI - Ministry for Foreign Affairs and International Cooperation, of ITA - Italian Trade Agency, in partnership with Confartigianato Imprese. A leader in the digital landscape and in cosmopolitan networking, capable of constantly strengthening its authority in connecting research brands to contemporary fashion and business sceneries, WHITE brings to the fashion capital around 800 clothing and accessories collections each year, on a total area of 20 thousand square metres.  Its forward-thinking vision, aiming at expanding and knocking down the barriers and fostering a better flowing communication between the market and the creative entities from across the globe, is shared by Expowhite, the format under the aegis of the Italian Ministry of Culture. Unique of its kind, WHITE presents itself as a container of innovative projects, capable of offering a curated selection of sustainable brands defined by an avant-garde stylistic code, established maisons, experimental designers and new-generation startups. A crossover of art, design, culture and technology, focused on the targeted exploration of new fashion languages and innovative installations conceived by WHITE’s founder Massimiliano Bizzi, with a visual layout up-to-date with cutting edge aesthetic canons.