EPM Apparel based out of the Philadelphia area, is led by Brooke Rounick with the assistance of apparel manufacturing veteran and businessman David Rounick formerly of Deb Shops. EPM Apparel is launching the new brand, Ookie & Lala. This brand leads Rounick’s next foray into the fashion industry with EPM Apparel LLC, a design house and manufacturer of high-end fashion for women. Ookie & Lala apparel are made for all, simply transcending social groups and style categories. Simple yet universal and free to explore along each person’s own unique preferences.