Team Onground

In 2003, the founders of MD Essentials Integrated Marketing (MDE), Rod & Sheilla Vejerano, together with Dra. Elinor Roquel, responded to the challenge of their first project – to reach out and teach mothers the value of nutrition in areas where the incidence of malnutrition were high. The objective of the project was to arm them with information to fight malnutrition without relying on dole outs. Believing that “opportunities are for those who are prepared, willing to sacrifice and work hard”, we continued to earn the trust of more clients while having the same brand-building advocacy. This is a clear proof that MDE’s business model was working. In 2006, On Ground Activation Co. was founded to cater to the clients’ other complex BTL requirements, which has become a critical part of the integrated marketing communication mix. A company that provides effective and efficient non-traditional solutions in new territories, especially to those in grassroots level; opening jobs and opportunities to more people along the way, was in high demand. Everything will not have been realized without the TEAM effort of our greatest resources – the employees, partner suppliers, and service providers. Now on our 10th year, we Unite as one TEAM ONGROUND and shall take the lead towards the fulfillment of our commitment to our stakeholders, guided by our corporate vision, mission and core values. Fueled by our passion, we strive to reach more heights, yet remain grounded by sharing our victories and blessings with those in need. We are one, we are TEAM ONGROUND.