We are the St. Andrews Wise community; an Enactus-led social enterprise, driven by University of St Andrews students. Our core aim is to share the knowledge, stories, and wisdom of the elderly generation with the local community and youth of today. The three fundamental pillars of our vision pivot around: passing down wisdom, alleviating loneliness, and developing interviewee relationships, emphasising the value of their experiences. Our enterprise shares the senior citizen’s experiences across social media platforms such as LinkedIn, Instagram, Facebook, and YouTube!