Siyaha Jordan

The USAID/Jordan Tourism Development Project II is a $28 million, five-year project (2008-2013) that is working to improve Jordan’s competitiveness as an international tourism destination. The project works in partnership with the Ministry of Tourism & Antiquities on such initiatives as developing a new national hotel classification system, improving tourism research and destination marketing, enhancing ecotourism, developing better handicrafts and upgrading vocational training in tourism. The USAID/Jordan Tourism Development Project II is supporting the ministry in developing tourist sites by upgrading archaeological site management, interpretation and investment promotion at key sites, especially Petra and the Amman Citadel. The project builds on the work of the first USAID/Jordan Tourism Development Project (2005-2008), which supported tourism development in Madaba, Wadi Rum and Amman, and is expanding into new technical and geographical areas. To achieve it's goals, the project is focusing on nine main initiatives: 1. Strengthening legal and institutional capacities 2. Enhancing visitor experiences 3. Destination and product marketing 4. Human resources development 5. Quality assurance and enhancement 6. Handicraft sector development 7. Industry development 8. Tourism awareness 9. Gender and environment