Sg Files

SG FILES merges brand DNA with consumer insight and inspired design. We integrate with a brand's creative process, bringing focus, ease and speed to concept development and production. Previous & current clients include H&M, Disney, BCBG/Marquee Brands, Gap, Victoria's Secret, Spanx, Kohl's, Macy's, Eileen Fisher, and more. Storytelling with brand-centric point of view Curated inspiration Strategic color, fabric, silhouette & print direction Identify consumer profiles, tribes & lifestyles Workshops & research immersion tours Creative direction that is just right — not too generic or too esoteric.