Rugged Equipment

Rugged Equipment is the parent company to over 20 brands including Polar Pack, Life Is A Beach , Pro Sport, Climb, Levana..... and sells with several major retailers across the globe. Our mission is a simple one: to make sustainable, trend-forward products that people will love. Our guiding light in creating unique products are innovation, originality, collaboration, and sustainability. Thinking outside of the box is how we stay at the forefront of design, constantly striving to bring exciting, sustainability-sourced products to market. Everything we create from ideation to execution is rooted in our strong values, so customers can trust our products will enhance their lives all while being good for the planet. Headquartered in the Big Apple, our creative hub is located in the famed and bustling Garment District of NYC. Inspired by cutting-edge fashion, trends, and design, our team of product developers, designers, engineers, marketing experts, and account managers works at the intersection of technology and aesthetics to infuse the boldness of the city in each product.