A young woman with multiple faces and whose style has been celebrated many times by the fashion world, Jeanne Damas introduces in her first collection a universe reflecting her own unique personality, where sober sophistication meets assumed sensuality. The line reinterprets with nostalgia the iconic Parisian basics: Camisoles, mini-skirts, flared jeans and floral dresses. Jeanne sees Rouje as a collective; for her, it is the occasion to bring talented professionals together with her friends: Photographers, stylists, Artistic Directors, models...
But Rouje is also a tribute to every woman who have inspired her: "I’ve always been surrounded by women with strong personalities and who are very feminine; my mother, my sister, my aunts, my friends. I am fascinated by their looks – It could be simple details as a gait, a way of speaking, a gesture, a manner to wear clothes."