Pura

Pura is an all-encompassing environmental solution to contaminated water, where local potters upscale their businesses while preserving their inherent culture. Our implementation model starts by partnering with local potters in target communities, where clean drinking water is a luxury. In these regions, pottery is a often a traditional craft that generates a lower income than required to sustain a family. Addressing this, passionate potters demonstrating financial need are selected to be ‘waterpreneurs’. They are taught how to manufacture the clay filters that resemble the clay pots already used for storage of drinking water. In addition, they receive entrepreneurial education coupled with a micro-loan to jumpstart water sanitation businesses. This addresses three problems in the identified areas: lack of economic opportunity for artisans, endangerment of traditional culture, and lack of access to clean drinking water.