Pop Up Market is an annual not-for-profit local brand thematic bazaar for creative Indonesian entrepreneurs, established and run by undergraduate students of Universitas Prasetiya Mulya. Since 2012, Pop Up Market has been supporting local brands, providing a place where local entrepreneurs can develop their businesses, especially in creating opportunities for start-up businesses. Pop Up Market acknowledges and supports emerging local brands that are fresh, creative, unique, and vibrant to be able to strive and sustain in the creative industry, while being a leisure destination where visitors could feel the ultimate shopping experience that indulges their five senses.