After running a pilot business with an e-commerce based platform, we noticed just how successful a brand can be in the current Retail market. Pink Lemonade Fashion is a trendy and lively new brand for womenswear, clothing and accessories. The idea is to use technology, web-based applications to support the marketing and growth strategy of the business and satisfy young to middle-aged women's need for consumerism. We believe that all women should have the opportunity to look and feel amazing, whilst not breaking the bank.