Mutian Fruits

Your Trusted Family-Owned Fruit Partner in China. Mutian is a family-owned business bridging premium global fruit brands with China's dynamic market. Founded by Ling Ling Xiang, our company combines deep Chinese market insights with international brand management experience to offer unparalleled fruit importation, distribution, and brand development services. Ling's journey, from studying marketing at Auckland University of Technology to establishing roots in both New Zealand and China, forms the foundation of Mutian's unique approach. This dual cultural understanding, coupled with her background in PR and brand management for international companies honed her skills in: - Strategic brand development - High-value relationship building - Optimising product positioning in diverse markets The Mutian Business Model: - Streamlined import processes - Strategic distribution across premium channels - Data-driven market insights - Tailored marketing and brand activation Our approach is strengthened by our sister company, Tribal Brands Asia (TBA), which has nearly two decades of experience expanding international F&B brands in the China market, offering comprehensive solutions from localisation to activation. At Mutian, we don't just distribute fruit; we cultivate trust. Our unique blend of family values, cross-cultural expertise, and brand management experience positions us as your trusted partner in navigating China's complex and dynamic fruit market. Our long-standing relationship with world-renowned fruit brands like Montague Family Tree Fruits testifies to our commitment to fostering enduring partnerships. Whether you're taking your first steps into the Chinese market or looking to expand your existing presence, Mutian stands ready as your trusted ally. We offer local knowledge and innovative strategies and a genuine partnership built on mutual growth and shared success. Join our family of successful fruit brands in China. Let's grow together.