Lovely is a haven for stylish, playful, and daring brides. We have been embraced by incredible brides around the country inspiring us to open in 18 US locations + 1 UK: NYC, LA, SF, DC, Philly, Rochester NY, Charleston, Charlotte, Dallas, Houston, Phoenix, Chicago, Miami, San Diego, Seattle Atlanta, Cincinnati, Denver, and London.
Our Marketing is a creative playground. We often do photoshoots on the fly, dream up exciting ways to delight our brides, and love to share our gorgeous content with our 300k+ instagram followers.
We call our brides and our employees #ourlovelies, because we want our shops to be more social than sales. It's about the experience and the story that is created with finding the perfect wedding dress.