Loud House

Loud House is transforming the $8.9B merchandise and brand development industry by pioneering a new model for artists, focusing on premium merchandise, brand extensions, and experiences for superfans. Our platform is built on interrelated pillars: Rights, Brands, Channels and Experiences. We partner with artists on their merchandising rights, develop their brands and sell through our own channels and experiences. Our vertically integrated approach combines shared infrastructure, technology, operations and manufacturing—including our unique, premium LH Blanks business—enhancing margins, generating broader, valuable data insights, and enabling innovative, long-term deal structures. This integration drives growth and profitability and establishes merchandise rights as a new asset class.