Imaginefoundation

IF introduces sustainable fundraising streams that do not detract or divert from traditional charitable sources. The Foundation acts as a ‘bank’ administering fundraising on behalf of participating Community Organizations. Its mission is to automate cause-related marketing in partnership with commercial enterprise and, in so doing, address identifiable social needs utilising points as the ‘fuel’. Acting as a conduit, the Foundation supports the many challenges facing our Community. These include environmental, educational, and social as well as wellbeing and research initiatives that address the impact of emerging technologies on society. The role of businesses is crucial. A key challenge for profitable business is retaining and growing their existing custom whilst at the same time attracting new business. This dynamic model provides forward thinking businesses the opportunity to engage with their customers and/or employees by enabling them to support community causes and, in so doing, give back to the societies in which they operate. Its underlying simplicity lies in enabling participating businesses to continue to conduct their normal business and, at the same time, establish their roles as corporate citizens.