An essential key to our evolution, is the representation of how we are working today and about the people who are engaging with us. Since 1994, FIESTA’s inclusive concept was founded to provide unique support serving events and celebrations. Moving forward, four main departments expanded to four core business brands: Atrium Architecture, Igual Gulf Fireworks by Fiesta Holding, Artbeat ,and Fiesta. By redefining the culture of Fiesta Group to Fiesta Holding, we are making a much flatter organization with the goal of encouraging an entrepreneurial spirit among our people and increasing collaboration among our various offices in the MENA region. Therefore, the birth of Traventure TOURS, Primed Smart Medical Equipment , 911 Food Express and Event Protocol under the umbrella of Fiesta Holding. This transition is representative of an incoming new generation of leadership and the evolution of a 26- year old group into a robust holding.