DNA Model Management was established in 1996 by Jerome and David Bonnouvrier. DNA gained quick recognition in the fashion and modeling industry for its dynamic, model-specific platforms, and unwavering standard of excellence. David Bonnouvrier continues to drive the tour de force agency nearly two decades after its inception, representing some of the most iconic faces in the industry. The agency has launched and manages an impressive line-up of stars including Linda Evangelista, Amber Valletta, Natalia Vodianova, Raquel Zimmermann, and Doutzen Kroes, to name but a few.
DNA Model Management was created to bridge the gap which existed between larger agencies, which were traditionally known for their financial strength, but failed to grasp image, and smaller agencies, which understood image, but failed to build a net worth for their clients. DNA has come to be known as an agency small in size, managing a small number of clients, but large in impact, in terms of the size of its influence within the fashion and modeling industry. Its unique management strategy includes, carefully balancing the model's image and capitalizing on that image to build their client's net worth; acutely balancing of image and net worth.
With a superior reputation, DNA continues to lead the way in the management of high-fashion models. DNA’s renowned team of professionals work closely with an exhaustive list of global luxury companies, as well as collaborating with the most prestigious high-fashion publications in the industry, including American Vogue, French Vogue, Harpers Bazaar, W, and V magazines.