Blue Blood is a luxury denim brand.
Our name is Blue Blood because
We have indigo coursing through our veins
This symbolises our love of denim and its history
Our name also refers to heritage and Aristocracy
We boldly claim lineage to great names in fashion and denim
A tribute to those who came before and inspire us
The lobster is our mascot
Because lobsters have blue blood
Just like us
Blue Blood is active in retail, design, production, sales, marketing and distribution of Blue Blood jeans and fashion.