Best Beginnings

Best Beginnings is a national charity which embraces the power of evidence, collaboration, and innovation to give every child the best start in life and reduce inequalities in outcomes. Our aim is to improve the health, wellbeing, and life-chances of young children of all backgrounds, with a firm focus on tackling inequalities. Our work covers the crucial period from preconception to a child’s first birthday, where the evidence shows the foundations for a healthy and happy life are laid. By providing expert support and practical help, largely through our free parenting app, Baby Buddy, we give parents, co-parents and caregivers the knowledge and confidence to take good care of themselves and support them to build healthy, happy lives for their children.