The Benton Convention Center is located in the heart of downtown Winston-Salem and has completed a $20 million reinvention! Now showcasing 105,000-sq. ft. of flexible meeting space – exhibit halls, breakout rooms, reception areas, three ballrooms, one boardroom. The reinvention positively impacted the Main Level by adding an additional 5,000-sq. ft. of pre-function area adjoining Winston Hall. The Lower Level’s 50,000-sq. ft., multi-functional space now features a carpeted ballroom and conference rooms. Incorporated architectural nods to Winston-Salem’s historic arts, tobacco and textile roots.