Principal Accountabilities: 1) Managing & maintaining the image of all the brands under the umbrella of TRANSCOM ELECTRONICS LTD. as per agreed terms & conditions of the Management and associated brand owners. 2) Initiating, managing and maintaining all brand related activities & projects (Including ATL & BTL activities) through effective coordination with all concerned departments/persons to assist in achieving sales target and projected market share of specific product category of individual brand. 3) Managing financial performance of all brand related activities and projects in a cost effective manner which will include effective negotiation with all types of agencies, partners & vendors. 4) Assisting the Management in creating strategic brand related synergies in alignment with the mission and vision of the company. 5) Assure on time within budget execution of all the events.