Market IQ is a patented predictive analytics platform focused on providing actionable, real-time intelligence, culled from social and structured data, to help clients make better business decisions. The Company’s intellectual property lies in it’s ability to surface predictive insights based on sentiment inflection points within the social dataset. Market IQ surfaces predictions and business outcomes by focusing on change in sentiment and uses a framework very similar to the framework used by medical scientists to diagnose diseases.The Company's ability to transform sentiment into predictions is what makes its offering unique. Currently, Market IQ's platform is used within the Capital Markets and Crisis Management verticals. Fortune 1000 companies use Market IQ’s predictive insights to identify crises situations and proactively minimize reputational damage. Buy-side professionals use Market IQ’s insights to augment their overall investment decision making process and identify alpha-generating ideas. Clients: 28 World Class Institutions (including: Barclays, Nasdaq, Dow Jones, Nomura, AKQA, etc).