P@SHA - Pakistan's sole trade body representing the IT and IT Enabled Services Sector. Pakistan Software Houses Association for IT and ITES (P@SHA) was initiated by a number of software houses in an attempt to create a functional trade association for the IT industry in Pakistan. Aiming to protect the rights of its members; P@SHA lobbied with the government to initiate policies and create an environment that would attract more firms to join the industry. Over the course of the last few years P@SHA has broadened its scope to include other IT enabled services companies such as BPO companies, Call Centers, Animation Companies, Gaming companies, Consulting Companies, System Integrators and Startups etc. Today over 600+ companies are active members of P@SHA. The membership continues to grow as companies begin to comprehend the value of the organization. P@SHA acts as a voice of the industry. Over the years it has dealt with issues that no company could manage single handedly; such as providing input on policies , legislation and incentives related to the industry. Conferences, Events and Workshops are also conducted regularly to assist in the growth of a dynamic sector. P@SHA has made consistent efforts to ensure that the right policy frame works are employed for continued growth and development. The Government is also being encouraged to act as a facilitator in creating a certain consistency in growth rates. Efforts to promote Pakistan’s IT industry internationally are being channeled through trade delegations, participations at exhibitions and through the creation of networking opportunities. P@SHA has built a reputation both regionally and internationally as a professional organization focused on the development of the IT sector.