ServiceWatch software improves IT performance and availability through an automated and unified approach to mapping business services which is 20 times faster and 80 percent lower cost compared to traditional solutions. Engineered for SaaS delivery, ServiceWatch encourages IT organizations to shift from monitoring data center silos (servers, network, storage, applications) to managing end-user business services (examples: CRM, billing, tax payment, fund transfer services). Believing that effective IT “Starts with the Map,” ServiceWatch’s unique technology creates and maintains a run-time map of business services including underlying physical, virtual, network, and storage infrastructure. Focused on business impact and realizing that IT should monitor only what matters, ServiceWatch’s run-time service map enriches event management and monitored information by presentation in the context of the business service. ServiceWatch service maps are integrated into the ServiceNow CMDB.