In a globalized market full of similarities, finding uniqueness is a strategic business decision. LAT is a leading contemporary firm, consulting for high-end emerging brands in a wide range of categories, specializing in hospitality, luxury cannabis, and beauty. Based in Mexico, LAT guides modern savvy entrepreneurs around the world in the process of business value creation through strategic brand design and management. Over the last 15 years, the studio has created more than 500 brands and has been published in more than 50 design books by the best international editorial houses. We have developed a differential collaborative workflow approach that’s been polished and streamlined with each new brand we engage in. This model makes our clients feel confident, close, and comfortable during all project phases. We identify a target customer base and dig deep to understand their functional preferences and emotional needs designing solutions to enhance singular brand experiences. We tailor a brand story that will encompass everything you always wanted to say. We’ll show you an envisioning of your brand: how will it speak, look, and perform.