Bamboo is a black-owned, owner-managed organisation dedicated to driving business growth through brand-centred innovation. We are an innovation ecosystem. Our departure from communications agencies is our fundamentally different approach to brands, their management and value. We value the business of our clients differently. We value the purpose of our employees differently. And we value the purpose of our business differently. In our ecosystem we combine people, theories, global and local ideas, art, technology, stories, news and experiences to innovate for our clients. Ultimately our mission is to build a harmonious network/ecosystem of business units focused on using intelligence, imagination, empathy and knowledge to grow brands and drive business performance At Bamboo we engage things only to make them better – businesses, brands, people, and ideas. We exist to experiment with creative solutions. We aim to prove that business can be profitable in many more ways than monetary value, and that creative people, in open collaboration with people from all types of industries, when given the right challenges, environment and support, can affect the world around them in a meaningful way. We work in a lively environment, full of sharing, debates, laughs, occasional all-nighters, three dogs, foot tennis and most of all, learning. We live for our clients, plunging into the depths of what makes their companies, consumers and industries tick. We tolerate mistakes as a part of innovation, so no one is shy to put their opinion forward. We don’t strive to be perfect, in fact we reject it, preferring an anti-fragile approach to what we do, deriving value from the positive and negative alike (it’s all a matter of perspective). With our vision in mind, we have created an organisation that encourages growth in and around us. Our openly collaborative structure is one of the keys to our success.