Shankai Sports is a leading sports management company that connects China and the international sports world. It was founded in 2009 to provide sports business solutions in sponsorship advisory, media management, sports travel, event delivery and licensed merchandise. Shankai has been behind major deals that have allowed Chinese companies to showcase their brand to the world by using sport as a platform. For example, Shankai facilitated the landmark agreement between Alibaba and the International Olympic Committee, leading to a historic 12-year worldwide TOP Partnership. Shankai brought Hisense, a Chinese electronics giant, as a global sponsor to the 2016 UEFA EURO in France, making it the first ever Chinese sponsor in the 56 year history of the tournament. Shankai provided market due diligence advisory services to Wanda Group in its $1.2 billion acquisition of Swiss sports marketing company Infront Sports & Media in 2015. Shankai holds the digital broadcast rights in China to major international competitions, such as the UEFA EURO, and runs a significant outbound sports travel service as the official hospitality provider in China to large international events such as the FIFA World Cup. Shankai also operates tournaments and events in China on behalf of international rights holders and offers turnkey licensed merchandising solutions.