Amber China was founded in 2005. It’s one of the industry’s most recognized digital integrated marketing agencies, which devotes to providing “Digital-driven Integrated Marketing” effective solutions. Through the combination of global vision with local insights, Amber China helps Chinese brands effectively expand into international markets, and helps international brands effectively reach local markets. Its main partners include Coca-Cola, Sony, Durex, Siemens, Amazon, Tencent, Abbott, vivo, DIESEL, HLA, Mogujie, Junyao Airlines, By-Health, Shinho, etc.
Amber China was praised by <Ad Age> as one of China’s “Hottest Digital Agencies”, earned the honor of being awarded as London International Awards Chinese Creativity Show “Independent Agency of the Year” Black Status, Campaign Asia’s “China Digital Agency of the Year”, SHIAF’s “Creative Agency of the Year”, and ranked as “Effie Greater China Effective Agency TOP 10” for 3 consecutive years. Cases Amber made for clients won grand prix and hundreds of case awards from Cannes Lions, Spikes Asia, ADFEST, Effie, China 4A, ROI, Tiger Roar Awards, Golden Mouse, Top Mobile Awards, ECI Awards, etc.
In 2014, Amber China was acquired by LEO Group (002131) as a founding member, together with other subsidiaries, devoted to building the world’s leading digital network by utilizing digital as the driving force to reshape communications. LEO Digital Network was recognized as “Effie Greater China Effective Holding Group TOP 10” right after its establishment, which was the first local holding group right after WPP, Omnicom and Publicis.
In 2016, Amber China introduced the "incubator" concept, which was under the Internet era, into the advertising and marketing industry, and officially launched "+A" creative hot-shop platform. Upholding three core values of "+Autonomous", "+Equality" and "+Distribution", "+A" was designed to be an incubator for creative talents.