mStart is a B2B IT company focused on development, implementation, integration and support of business information systems and solutions. The company was established during the consolidation process of IT resources of the Agrokor Group in 2010. The goal was to optimize technology investments in the Group and to offer services on the market. Today, the company is part of the 𝐅𝐨𝐫𝐭𝐞𝐧𝐨𝐯𝐚 𝐆𝐫𝐨𝐮𝐩. The company currently has over 400 employees, of which 85% are highly educated. Through completion of significant investments in technology and processes while adhering to best global practices, a team with vast business and technological knowledge has been developed. Expereince from informatization and optimization processes in agricultural, manufacturing and retail industries acquired on large projects encouraged the consolidation of competences into a new company, specialized for value added services in the regional market.