THE SECRET TO A WINNING SOCK DRAWER Like many of you, we had terrible relationships with our sock drawers; boring colors, missing socks and worn-out pairs. Starting fresh meant choosing between cheap, poor-quality blacks and grays or spending a fortune on designer socks. We knew there had to be a better way, so we created Nice Laundry to make it easy for everyone to refresh their sock drawers with just a few clicks. DETAILS MATTER Our socks are awesome. We obsess over every detail and meticulously craft our socks with the finest raw materials. From cuff tension to heel pocket depth to shrink-resistance, we've thought about all the little features that come together to make a great pair of socks. We've also cut out the ultra-inflated margin and sell directly to you so we can focus on what matters: delivering amazing socks at a great price. A VIRTUOUS (RE)CYCLE We're even going to help you make room in your sock drawers: send us your old socks and we'll recycle them. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers. Everything deserves a second chance, even your old socks. Program available in the US only.