Blue Lucy provides a Software as a Service (SaaS) platform – BLAM, a content supply chain management solution for the Media and Entertainment (M&E) Industry. The BLAM platform enables content owners, rights holders, distributors and broadcasters to efficiently prepare, manage and deliver media content to consumer channels. BLAM addresses key requirements for media companies wishing to simplify their content supply chain management function. The need for content owners and broadcasters to fulfil multi-platform consumption has greatly increased the complexity of once straightforward and predictable operations. BLAM enables operators to significantly streamline their business processes whilst keep pace with rapidly changing consumer behaviours. BLAM is truly transformative in operational optimisation. BLAM represents a fundamental shift in the provision of technology for video management and offers a step change in flexibility and cost model for content owners and media operators. The company is led by a team of industry experts who service an international customer base with a business-orientated approach to technology. We have a well-founded understanding of the business of production, broadcasting & content publishing as well as an appreciation that software systems support, not dictate, business and operations. We take a business centric view and know that service provision without an operational business case, without rounded design and integration rarely realises the forecast benefits. We approach projects by first helping businesses understand the vision, then manage the entire realisation process from service definition transition to operation. Corporate Structure Blue Lucy is privately held, free from commercial debt, venture capital and has been profitable since incorporation. The company is based in London and operates internationally through global regional partners and directly to end-customers.