Our Mission: We are committed to helping you achieve victory by providing you with a personalized online shopping experience to equip your needs for the next hunt, protecting your loved ones, or the weekend 3- gun match. Our Creed: GRIT is defined by Merriam-Webster’s Dictionary as: “firmness of mind or spirit: unyielding courage in the face of hardship or danger.” We all face challenges in life. We are told – we are not talented enough, smart enough, strong enough, good looking enough, “fill the blank” enough. But despite obstacles (these or others) – we carry on the journey of life. Grit is what separates the ones that will keep going from the ones that will throw in the towel and quit when faced life’s challenges. Grit is what you need when talent is simply not enough. So what is GRITR? It’s GRIT to the power of R (Resilience, Resourcefulness, Resolve). We are GRIT-R THAN GRIT. Our Commitment: Whether you are in the market for a new firearm or you want to be outfitted from head to toe for your next African adventure - we would be honored to have the opportunity to earn your business. We promise to give you the same level of dedication as we would to one of our very own.