AIM Communications Strategy is a boutique communications consultancy geared toward serving Houston’s business and nonprofit community. Founded by longtime sports and entertainment public relations executive Zac Emmons, AIM offers a full range of strategic communications counsel for small and mid-sized businesses, nonprofit organizations, startups and events. The company’s services include brand development, crisis communications, strategic communication planning, publicity and media relations, social media strategy, media and presentation training, copywriting and more. The company’s name is an acronym that represents an organization’s need to understand its Audience, what is Important to them, and its Message to them. That customer-centric approach has been a guiding principle for Emmons throughout his career and a key to success for every project. A third-generation Texan and proud graduate of the University of Texas at Austin, Emmons brings more than two decades of experience at the highest levels of sports and entertainment PR, including nearly 15 years in the Houston market, to the company and to his clients.