Staple is a soft developer with offices in the small town of Setoda, Hiroshima and the metropolitan hub of Nihonbashi, Tokyo. Staple undertakes projects that redefine placemaking – spanning real estate development, management, and operation. Our definition of ‘soft’ is something flexible, not concrete. We are people who think of people and the environments that they feel close to. A soft approach is important in order to keep an openness towards diversity of ideas, culture, and living things. A developer supports the development of a place, a property, a people and their ideas. We believe that within development, value comes from fostering diversity and creating a sense of proximity between people and their ideas, their things, and each other. Staple reveals the opportunities and options outside of the city by focusing on placemaking with this potential in mind. If this potential is realized, then each and every region of Japan will thrive in a unique way, and continue to be worth exploring. Staple does not consider people who happen to interact with a place into the typical duality of ‘locals’ and ‘tourists’. In addition to ‘original locals,’ anyone who has some kind of relationship to a place can be thought of as a ‘new local,’ and even visitors and travelers should be thought of as ‘potential locals.’ Whether the motivation is vacation or tourism, a visitor can become a new local, and over time the three types of locals will become a strong community. That unification is one of the most significant aspects of revitalization. Create a new infrastructure that attracts new locals. Make the city more livable for all three types of locals by developing dynamic new infrastructure. Developing the soft infrastructure allows people to live in a way whereby the local history, culture, land, and climate is reflected in all aspects of daily life.