Hakuhodo DY Holdings Inc. is a marketing services company headquartered in Tokyo, Japan. It was formed in 2003 when its core brand agencies Hakuhodo Inc. (founded 1895), Daiko Advertising Inc. (founded 1944) and Yomiko Advertising Inc. (founded 1946) integrated and created a joint holding company (“DY” represents the initial letter of Daiko and Yomiko, respectively). The Hakuhodo DY Group comprises five distinct groups: Hakuhodo, Daiko, Yomiko, Hakuhodo DY Media Partners, an integrated media services network, and kyu, a strategic operating unit. Advertising Age ranks the Group among the world’s top ten agency companies. The Group consists of 265 subsidiaries and associates with a combined total of over 14,000 employees working in 21 countries. Sei-katsu-sha Insight, the centerpiece of the Hakuhodo DY Group’s philosophy, is the foundation for the Group’s thinking, planning, and brand building. It recognizes that people are not just consumers performing an economic function, but rather individuals with distinct lifestyles, aspirations and dreams. They are sei-katsu-sha, or “people with lives.” Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree, perspective on peoples’ lives. Renowned for its creativity, the Hakuhodo DY Group has won the Grand Prix at the Cannes Lions International Festival of Creativity multiple times.