Crucial Interactive is a premium digital media and technology company, specializing in digital advertising innovation and audience engagement. Crucial’s ad technology “Contobox” dynamically delivers rich media ads with unlimited content across multiple platforms (desktop, mobile/tablet) creating highly effective advertising that increases relevancy and engagement for the consumer, while improving campaign performance for the advertiser. Crucial exclusively represents premium and established web properties reaching over 14 MM monthly users in Canada monthly, across 9 content verticals. Crucial’s strong publisher relationships provide our clients with flexibility and innovative turnkey solutions. At Crucial our mandate is to always over deliver against our clients expectations to enable them to exceed their advertising targets and ROI.