We provide optimised transparent asset management solutions and access to direct private equity investments for family office, institutional, corporate and individual clients. Asset Management Generation Asset Management is an independent, FCA regulated investment company with group assets under management of over $1.2 billion. Our firm was originally founded in 2003 as Atlas Capital Wealth Management by our managing director. In 2010, we completed a management buyout of Atlas and reincorporated as Generation Asset Management in 2011. Headquartered in London, our highly experienced investment professionals design, manage and advise bespoke portfolio solutions customised to each client's risk reward profile and objectives. Our extensive in-house capabilities include: Portfolio Management Division Our Portfolio Management Group conducts its own manager and fund search, research, analytics, due diligence, selection, monitoring, client specific portfolio construction and management solutions. Direct Private Equity Division Our Direct PE Group has its own internal research, business development skills and resources, deal origination, due diligence management, transaction services, transition management and portfolio company monitoring capabilities. Creating Value We have a proven track record creating value for our clients, our professionals and our firm. We achieve superior risk-adjusted returns by staying focused on long-term vision, execution, management and diligence to find and invest in under-valued assets.