Reading's Economy & Destination Agency (REDA) is the economic development and place marketing organisation for Reading, UK. Formerly Reading UK, we were established in 2007 as a Community Interest Company (CIC) and operate as a public/private partnership to boost business and enhance visitor experiences in a way that improves the quality of life for all in the Reading region. We exist to: - Enhance the opportunities and experiences for residents, businesses, visitors and organisations in the Reading economic area - Create opportunities and remove barriers to growth for individuals, investors and organisations in the Reading area - Improve the reputation of the Reading region locally, nationally and internationally