We are guided by passion for professional journalism, invention and commitment to operational excellence. We are driven by the excitement of building technologies and providing services that change lives. We follow a strict unbiased editorial and reporting policy that gives ample space to imperatives that affect the public and influence the welfare of the Jordanian economy. The channels’ reporting is not limited to big-business and economic matters; it sufficiently covers entrepreneurial efforts, up-and-coming smaller players, freelancers and a variety of different ventures. We are here to inform in new and compelling ways. We are here to inspire and drive positive change. We are here to connect people and enable businesses. We are here because the world needs less of the same and more of the special. We are a new lease on life; we are The Business Reel.