Based and registered in Dubai, and operated in Lebanon, Toureef is an eco-tourism tech startup that aims to contribute to the sustainable development of the rural areas of Lebanon through local tourism.  Our platform provides online visibility to off-grid businesses and offers an end-to-end experience for those seeking immersive adventure, exploration, and local discovery through a storytelling and data-driven approach. Through data, we specialize in providing exceptional touristic experiences focused around the reef, serving customers from all walks of life. Toureef's mission is to inspire and nurture our sense of exploration — one business, destination, and community at a time. Toureef LLC also operates Beit Toureef, a heritage house in Gemmayze, at the heart of Beirut, that acts as a guesthouse, cafe, rooftop garden, and restaurant that brings a glimpse of the reef to the heart of the city. We aim to create a community of like-minded people, where they can meet, exchange and share experiences, interests and travel stories.