We've created a new shopping experience on VR, where people can interact with the virtual world using only their hands - just like in the real world! Researches show that touching, interacting and customizing a product may increase the probability of a sale by 30%-50%. However, physical, brick and mortar stores that sell large products such as furniture, kitchens and appliances are frequently unable to display the full variety of their products, due to the high display costs. Often highly customizable products can't be displayed (kitchens for example). The physical, brick and mortar retail market hasn't made a leap forward for a long time. This creates a tough market with very low profit margins. There is a clear and pressing need for a new shopping experience that will be wonderful for customers, while increasing sales and reducing costs for the retailer. Solution: We help retailers (initially kitchen, furniture and appliance stores) to increase sales and reduce costs, using Virtual Reality (VR) technology. We use a VR headset and a gesture recognition camera to create a high quality, enjoyable experience that allows customers to interact naturally with products using only their hands, view from every angle and customize the product in the VR. Placing our product in stores, will help retailers to increase sales by: • Creating endless store space, allowing them to display the full variety of their products • Enabling new level of customization illustration and interaction with products. • Learning and understanding customers better, using consumer behavior analysis. And, on the other hand, reduce costs by letting go store space.