In 2011, Elina Kordali started her own clothing company, creating the successful brand, madame mhoushou. Having a unique style and identity using ribbons and laces, Elina’s first summer collection met great success that paved the way for madame shoushou’s brand awareness throughout the world. Now days, madame shoushou can be found in more than 100 stores in Greece and Cyprus and in more than 14 countries in the world. madame shoushou can be described as the ultimate girly concept of clothing and swimwear - simple, romantic and playful lines, laces and ribbons, floral patterns and pastel colors, creating a magical world of clothing for girls and women. In 2013 the brand collaborated with ASOS Boutique enlisting a variety of madame shoushou pieces. During the first week of collaboration, madame shoushou ranked 3rd out of the 572 ASOS Boutiques. In 2015 madame shoushou participated in “WHO’S NEXT?” fashion designer exhibition in Paris with great success. In 2016 the SS16 collection of madame shoushou will be featured in the Anthropologie catalog, launching a collaboration between the two brands. Selected items from the collection will be featured in Anthtopologie stores both in the US and in the UK, creating a unique dynamic for the brand. Elina is also creating bridal and tailor-made dresses under the brand Madame Shoushou Atelier. She creates unique pieces by understanding the need to feel special in a women’s most important moment, her wedding day. For Elina and Madame Shoushou Atelier, this is the key to designing a wedding dress that matches the bride’s and designer’s aesthetics, a process taking place through a magical journey of knowing each other, cooperating and creating the final result.