China’s most innovative e-commerce retailer, Shangpin.com, continues to break new ground, with its plans to open TOPSHOP and TOPMAN stores in China, under an exclusive agreement with the renowned British fashion chain. During its six years of operating, under the leadership of visionary CEO Davie Zhao, Shangpin has enjoyed massive expansion and cemented its position as the most innovative online retailer in the country, offering more than 1,000 premium brands, ranging from affordable luxury to high fashion. Shangpin has also enjoyed phenomenal success as the exclusive online retailer for TOPSHOP, a partnership that is developing further with plans to launch retail stores in China’s major cities, beginning with the opening of the flagship outlet early in 2018, followed by 100 stores in the following years. The two brands make a formidable alliance of creative talent, utilising TOPSHOP’s ground-breaking style authority and Shangpin’s unparalleled understanding of consumer patterns in the world’s fastest-growing fashion market. The Shangpin.com site already has 30 million registered users, with a total of 80 million users of its popular APP; the vast majority of customers use smart phones to browse and place orders, rather than laptops. From next year, the same customers will be able to visit TOPSHOP and TOPMAN stores in China through the agreement with Shangpin. TOPSHOP is known for providing a cutting-edge, and fun, in-store experience to showcase the ever-changing range of eye-catching designs, an approach that is certain to resonate with China’s fashion-hungry consumers.