Inspired by the everlasting golden rays of the sun, which gives light and life, Eka Tjipta Widjaja began his business, now known as Sinar Mas, in the city of Makassar of 1938. Fuelled by the founder’s passion and indomitable spirit, Sinar Mas has now flourished into seven main pillars of business that provide products and services to cater to daily necessities. Seven business pillars operate under the Sinar Mas brand name: Pulp & Paper, Agribusiness & Food, Financial Services, Real Estate Development, Communication & Technology, Energy & Infrastructure, and Healthcare. Every single one of Sinar Mas’ business enterprises is established as an independent entity based on the same values and history. As a brand, Sinar Mas is managed by the President Office which bridges communication within the business pillars of Sinar Mas, as well as with external parties. Based on Integrity, Positive Attitude, Commitment, Continuous Improvement, Innovative, and Loyal, Sinar Mas continues to grow both on the national and global scale. Sinar Mas, the nation’s asset for the people’s welfare.