We believe that the latest payments and commerce technology should be accessible, affordable and intuitive for everyone. Whether on the go, in store or online, we give merchants of all types the freedom to spend less time on complex tasks, and more time with the parts of the business they know and love. Supporting small businesses succeed is at the heart of what we do, and innovation is what powers us to do that. Our 2-in-1 business solution seamlessly allows merchants to accept all payment types from chip and pin, to contactless and digital wallets, while providing simple and powerful tools to manage inventory, sales, online orders and much more, all from one single app. Founded locally in 2008 by entrepreneur Abdullah Faisal Al-Othman, Geidea has evolved into a leading and fully licensed payment service provider offering digital banking technology, Point-of-Sale (POS) Terminals and business management solutions serving both financial institutions and small businesses in retail and digital commerce. As the leading payment solutions provider, we are proudly based in Riyadh, Saudi Arabia, and offer services in several locations across the GCC, including the United Arab Emirates and Egypt. Today, we have over 1,000 employees, serve over 150,000 merchants, and provide more than 700,000 payment terminals in addition to ATM networks with 75% market share across the Kingdom alone. Until recently, only the bigger players could enjoy the latest tech. Now, we are making it available for everyone, giving smaller businesses the chance to get ahead and reach for more. Just like the nimble businesses we serve and the latest technology that we provide, the secret is in our inclusive and forward-thinking strategy.