Umall is an e-commerce platform, providing home delivery of fresh fruits and veggetables, meat and seafood, diary and bakery, snacks and ready-to-eat meals. Umall is a sister company of Media Today Group, which is the most influential Chinese Media in Australia with daily active user of 150k. Umall officially operates since February 2021, covering main suburbs in Greater Sydney. Within half a year, daily order number reaches 1000, and daily order value is more than $80k. Umall’s mission is to provide best value-to-money products to Australians, with fastest delivery-to- home services.